Challenge
Honda Malaysia operates across multiple manufacturing plants, dealerships, and service centers. While the company is known for operational excellence, HR leaders faced challenges in creating a unified engagement culture across distributed teams. Feedback often came too late, managers lacked real-time insights, and employee sentiment wasn’t visible across all levels of the organization.
Distributed workforce: Employees across sites had inconsistent channels for feedback.
Slow visibility: Annual surveys didn’t provide timely data for proactive interventions.
Trust barriers: Employees felt feedback wasn’t acted on quickly enough.
Implementation
Honda Malaysia deployed Amara.ai as its virtual engagement assistant to unify communication and ensure every employee’s voice was heard, whether on the factory floor or in a dealership.
Pulse & QR Feedback
Mobile-friendly surveys and QR codes allowed employees to provide instant feedback anywhere.
Sentiment Dashboards
Real-time dashboards provided leaders with visibility at site and department levels.
Localized Engagement
Amara supported local languages to ensure inclusivity across all teams.
Lifecycle Milestones
Employees were engaged during onboarding, promotions, and role transitions.
Results & Impact
Engagement
Participation increased by 45%, with satisfaction rising 20% across all sites.
Manager Responsiveness
Response time to employee issues improved by 30%, strengthening trust.
Retention
Attrition reduced by 10%, highlighting stronger employee-company bonds.
Culture
Employees reported feeling more supported and connected to leadership.
“Amara.ai has given every Honda Malaysia employee—whether in a plant or a showroom—the ability to be heard instantly. This has strengthened our Kaizen culture of continuous improvement.”
— Senior HR Leader, Honda MalaysiaConclusion
Partnering with Amara.ai helped Honda Malaysia bridge communication gaps across its distributed workforce. Continuous listening empowered leadership to act proactively, reduce attrition, and strengthen culture in alignment with Honda’s values of respect, teamwork, and innovation.
